I won't even touch the "BS WreckingBall With A Cockpit" marketing angle above. Let's just stay focused on the price point - since the central declared mission of BS Yachts is a boat for the 99%.
Do you have any pics (and, ideally, budget breakdowns) of either of these new $35K yachts? How long did they take to build? This would be extremely helpful to anyone considering your value proposition. What's the final product at that price point? Is it nice? Is it fitted-out and finished nicely inside and out? Or is it a collection of various cast-off items made to suffice? Photos of the actual boats answer these questions.
Again, I'm not saying any of these directions are right or wrong. I'm just trying to establish some detail in your generally vague claims. The customer needs to know what he'll get for his investment.
Better yet, let's focus on a given. What would the complete build budget for ULLR be exactly as she's shown/spec'd in her ad above?
I built ULLR in Comox BC in the early 80s. The owners worked part time on her, evenings and weekends. The steel cost $3800 back then and scrap stainless was $1 a pound. I have no records of what else they spent on her .
One is the wine coloured 36 in the photos you posted, built for $35,000, 5 years ago, Winston Bushnells boat, beautifully finished inside and out. It is his his 4th offshore boat and his 3rd brentboat. It is at Newcastel Marina in Nanaimo. I am at the opposite end of Georgia Strait, retired, and where the swimin gets good, and I have no intention of giving it up to sail to a noisy, hostile, bureautcrat ridden city, to appease someone who thinks I am having too much fun( which I am).
Many, including myself, pay far less attention to the odd rock ,than we would in a fragile plastic or wooden boat, which couldn't survive a collision with a rock, without serious hull dammage. We dont sail in rockpiles and uncharted waters, in stark fear. If we hit a rock we shrug and carry on, no wories.. Some have hit rocks at three knots some at 6 or more and everything in between, with no real damage except a tiny paint chip.