Join Date: Feb 2007
Location: New Jersey
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Re: Rallies Gone Wrong
Smack, I can't speak for the SDR, but they way these things (promotional events) usually work is that a sponsor picks up the costs of components of event. For instance; Bluewater Sailing Magazine sponsors ( pays for) Chris Parker's weather forecasts/routing.
Sponsors can purchase and provide a complete component like above, or contribute a portion of the cost of an event and become a co-sponsor. Obviously they are willing to do that in order to have their brand in front of a targeted market and perhaps personal access to the participants, via seminars, displays, or social events.
All the sponsors on their list are marketing products or services to this unique population, from rental cars, hotel rooms to marine products.
It sounds like the Rally organizers simply pull the whole thing together, which is a ton of work. That is probably why they are asking for sponsorship to hire someone part-time to help....it's grown beyond what most people would be willing to donate their time to.