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post #1 of Old 05-12-2009 Thread Starter
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Marketing Savvy

I'm in the process of prototyping a design for a very comfy helm seat that'll work on just about any sailboat. As soon as I'm done with the prototype it'll go out to a contract manufacturer for fabrication, I'll do a website with a shopping basket for orders, and I'll handle order fulfillment and/or hire that out as needed.

That leaves MARKETING... the thing that makes people actually go to the website and give their credit card number.

By the way, I have little interest in working with retailers. I'm looking at marketing directly to the consumer.

There's a lot of knowledge and maybe some wisdom on this site and I need to tap into it. Sure, I can and may do print ads in sail mags, but I'm particularly interested in boat shows like Strictly Sail, or anyplace I can put someone's posterier in one of my seats.

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