How far down the rabbit hole of SEO
and internet marketing do you want to go? How much time are you willing to put into it?
As previously mentioned, for short seasonal impact, PPC(pay Per Click) is the best bang for the buck, as long as it is focused, and set max expenditures per day. I think you can also set target times for the adverts to run, which may cut out running out of money before your target audience gets online...for example running out of money before 7 AM EST here in the United States. Be careful in picking your keywords you wish to pay for, as diluted ones that are broad will not be what you want, as you will get tons of hits for a keyword that may not be exactly what your target audience might not be looking for, but will click on the link and run you out of daily funds. Google Adwords will have a very good keyword suggestion too that I highly suggest you use. It will give you the amount of traffic, and suggest alternative keywords that you may or may not want to use.
That said, if you do a bit of homework, you can then use those keywords in your text, be it TripAdvisor, blogs, facebook, and any other internet tools, and gadgets, such as Reddit.
There are a bunch, I mean a bunch of online tools that you can use. Find out what works for you, check out what keywords your competition is using. Check out using inbound link tools that you can run on other more higher profile sites for your area and business.
If you really want to go all in there is a bunch of things that you can do.
I ran a traffic report on your website, and it came back with only one visit to your website in the recent past, so I am not surprised that your business comes from your broker. That right there is not good, it means your website although it looks great, is not working for you. There is little SEO
on your website, and I would highly suggest using the google keyword tool for meta-tags and keywords in the coding of your website, it is not something that is seen, it is just in the coding of your page.
First off....BEFORE you do any of the following, do your homework using the aforementioned keyword tools, if you don't you are going to waste all of your time!!!!
Here are a few links that I found for SEO
of your page and what you can look into for getting a higher visibility of your website on Google.
Read this, and take it to heart, there are many good suggestions that you can implement from this article. Read this link on the article as well....it is very good and features some cutting edge new to marketing suggestions.
Some very good ideas on here as well. This tool in the article is a very good read: https://backlinko.com/google-rankbrain-seo
This tool is great to use, you can use it to test out and look into what other higher visibility websites for your business are doing and using to get their returns.
TripAdvisor.com I see your page up there, with one review..good start...beg if you have to, but get more reviews. I also noticed that in searching for things to do on tripadvisor, that you did not show up under the box for "things for couples" when doing a tripadvisor search...fix that. there are probably a few other boxes that I did not spend time on trying, but add those that may apply on your tripadvisor page. Also add more text, and use those keywords
Blogging: Spend a bunch of time doing this: Nice pictures of course, but also links to your website home page from the blog that can be clicked from each individual keyword as a link. Use your keywords a few times in each blog post. If you have a video, even better. Post on youtube and your blog, and also fill the description and text with your keywords that link to your website. Many people surf youtube, and this is a great way to get traffic to your website.
Speaking of blogging, have your webmaster install a widget that will automatically post your blog posts to your website. You might also wish to create a pinterest account, snapchat, and Instagram. I believe that you can have them linked to automatically update when you post to one, they update all of them. You can also have that on your webpage on auto-update.
Inbound links: Basically a link to your website from outside sources. They can certainly help, but they can also do damage. The links that you might wish to go after have to be Inbound links from authoritative and relevant sites that are considered of higher quality than sites with information that's not relevant to your topic. You can use google search tools on your competition to see where they are getting their incoming links from.
If you're still up for work after all that, what I have done in the past was to go after travel writers. For example near me, the Chicago Tribune has a great travel section. If you can get highlighted in a story, and let's face it, where you are at right now has a huge market, and a readership on Sundays over 850,000 people in print or digital media, who would be appealed by your charter. I hear people talking all the time at the Chicago Boat Show about the charter they are doing this winter. You can write press releases, and locate outlets for them, if they are well written travel writers and bloggers will love that and post away. Writers will sometimes need interesting and relevant things to write about, and you would be right up their alley.
A list of articles and their authirs from the Chicago Tribune website: https://www.chicagotribune.com/lifes...rygallery.html
If you are still reading this, well done.
Here is a blog from one of the best marketers in the US. I know a few properties and resorts that use this company, and they have seen DRASTIC results in revenue....Read it. I know it is for a different industry, but still lodging and vacation getaways, much like your own.