Join Date: Apr 2006
Thanked 248 Times in 243 Posts
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Re: Using the internet to get customers
When the population of Red China was merely one billion, they had a saying:
"If you are one in a thousand, there are 999 others just waiting to replace you."
Literally, one thousand fungible replacements for every position.
And it is the same way with Gargoyle and the other internet search engines. Anything that anyone can do to make their page number one? Anyone else can do, and unless you've got the time and resources to constantly rework your page, it will float and and down depending simply on who is fastest at gaming the algorithms.
In the very early days, supposedly Google ranked a page largely by how many people had visited it, by how popular it was. Which made it of limited use as a research tool, because the results were always a popularity game--not one designed to give you the best sources of information. Very different from today.
So realistically, you can either try to buy very precise ad words (unlike the Target store chain, which apparently buys everything and then when you click on a link, promptly says "There's nothing like that in our stores" more often than not) or else keep trying to chase the algorithms. With paid help, or as a hobby (beats stamp collecting?), or simply as an Augean task.
Maybe Capta would at least have more fun if he hired out the Goodyear blimp? (G)