1968 Columbia 50
Join Date: Mar 2013
Location: Allegan, Michigan
Thanked 21 Times in 21 Posts
Rep Power: 7
Re: Craigslist sailboat selling strategies
I have sold quite a bit of stuff on Craigslist, and much like any retail there is a simple art to it. It just takes a little work, think high end advertising for your stuff. Clean what you're selling and make it look like new or the best it can be, take a good handful of pictures, and have a detailed description of it. I never put my exact location on the map, but usually pretty close. I always have a simple code word for the subject line, to weed out those who are too lazy to actually type it in. Having an actual price that is competitive, or lower, always works. Putting the ad in the 6 closest cities, at the same price so you don't get people asking stupid questions as to why you stupidly posted 6 different prices.
I want people who are actually interested, who read the advert, and who are willing to buy right then and there. Sometimes there are questions I forgot to address in the advert, but usually I get the "Is It Still Available", or can I come and see it, rather than tons of lowballers. You will still get those morons who come to lowball, just to test the water, and they'll lie to you just to get you to come down, they receive a courteous reply of "no".
The longest it ever took me to sell something was my 1992 Landcruiser, it was in perfect condition and priced for the condition, but finding the right buyer took a few days, but it sold for a couple hundred below asking, and everyone was happy. God I miss that thing, what a beast.
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S/V Siren 1968 Columbia 50