Joined
·
17,137 Posts
- Reaction score
- 2,210
Which given Volvo's reputation over the past few years is probably a good thing.An interesting challenge..
I think you'll find they're fully aware of that: Not having an engine in the racing yachts they sponsor means it is unlikely to break down at the wrong moment and embarrass them.
Like Audi. They (Volvo) don't sponsor yacht racing in order to sell marine diesels...but seriously though, Volvo's sailboat engine division is still the smallest part of the company. The big $$$ for them is in ship, truck and bus engines followed closely by industrial (generators, cranes, etc.)... so, what that means is, when it comes to handing out VIP passes to enjoy a champagne sail on one of their sponsored yachts, it's usually non-sailing people who get the ride.