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An interesting challenge.. 
..but seriously though, Volvo's sailboat engine division is still the smallest part of the company. The big $$$ for them is in ship, truck and bus engines followed closely by industrial (generators, cranes, etc.)... so, what that means is, when it comes to handing out VIP passes to enjoy a champagne sail on one of their sponsored yachts, it's usually non-sailing people who get the ride.
That's life.
I think you'll find they're fully aware of that: Not having an engine in the racing yachts they sponsor means it is unlikely to break down at the wrong moment and embarrass them.I have been thinking of how much money you spend in sponsoring one or two boats.
I don't know if anyone has ever mentioned it but you are in the business of selling engines and parts but the boats you sponsor don't have engines or if they do they don't use them.
...............
..but seriously though, Volvo's sailboat engine division is still the smallest part of the company. The big $$$ for them is in ship, truck and bus engines followed closely by industrial (generators, cranes, etc.)... so, what that means is, when it comes to handing out VIP passes to enjoy a champagne sail on one of their sponsored yachts, it's usually non-sailing people who get the ride.
That's life.