Well said Jon. Freelance photographers, writers, designers, etc. are the people who produce the vast majority of "content" in most magazines (both print and online). But over the past 35 years we have faced a continual assault on our incomes and on our rights (and no, this has little to do with the Internet). Publishers like Bonnier no longer give a rat's @ss about the freelancers they work with; it's only about rights and money -- they get all the rights, and we get a shrinking amount of $$$. In that light, freelancers have no choice but to license as much to as many as we can. As long as the freelancer was careful not sell the same license to the different publishers, then I say good on him!
That said, I'm sure both the photog and the editors are embarrassed and bothered by this situation. It makes everyone look amateurish.