What is probably happening is that the return cut off valve is failing. I cannot speak for your exact pump but inside any pump is a valve that opens when you ask for water and then closes to prevent water in the pipes from draining back down into the tank. Because the pump is self priming it will respond by pumping water back up which then drains away again and so the circle of life continues.
You'll see no leaking water as it is simply draining back into the tank.
Solution is a rebuild of the pump which from my experience is no big deal. You can usually buy a kit.