Every city or state eventually makes that mistake. Someone thinks they are an artiste, or they have a nephew who needs the contract...
What any design professional would tell them is that no one likes to see standards changed. Exxon brought back the Tiger. RCA brought back Nipper. Getting rid of old logos and graphics gets rid of the entire old identity and legacy, often not a good thing. Well, unless you're trying to divorce Charlie Manson and it is time for a change.
The excuses are often clever and creative, in NYS they needed new license plates because the old style was "not legible enough" and it was a safety issue, not just style. Ahuh. Which is why they cancelled the new ones and the change order because of the last recession and "it cost too much" even though it was necessary for safety. And each change was "necessary" in some same way. (Not really.)
The old logo for Minneapolis was one color. The new one is four spot colors. That alone would cost a bloody fortune in increased printing costs. Tell your politicians to stick to picking pockets, and stop messing with the crayons.
What any design professional would tell them is that no one likes to see standards changed. Exxon brought back the Tiger. RCA brought back Nipper. Getting rid of old logos and graphics gets rid of the entire old identity and legacy, often not a good thing. Well, unless you're trying to divorce Charlie Manson and it is time for a change.
The excuses are often clever and creative, in NYS they needed new license plates because the old style was "not legible enough" and it was a safety issue, not just style. Ahuh. Which is why they cancelled the new ones and the change order because of the last recession and "it cost too much" even though it was necessary for safety. And each change was "necessary" in some same way. (Not really.)
The old logo for Minneapolis was one color. The new one is four spot colors. That alone would cost a bloody fortune in increased printing costs. Tell your politicians to stick to picking pockets, and stop messing with the crayons.
