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This depends I think. If you are dealing with a "production" builder that's putting out "volume" I'll bet you can negotiate quite a bit.

If you're dealing with a low volume, semi-custom shop, it's more about an on going relationship. Our boat was in this category, the contract was one page and a hand shake, and issues were resolved quickly during the building process at monthly meetings at the shop. Very little haggling, lots of mutual trust, and in the end some very good friends. We wanted them to stay in business, they wanted us to get a reasonable deal. Easy-peasey.
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