[Minnewaska]

Certified Dive Masters that like to talk about diving and may want to work at WM are a dime a dozen. They're not going to have any more trouble finding help than the local shops. Quality help is the issue and most local shops are questionable from person to person as well.

I suspect they will find a niche, like they seem to with fishing gear and clothing.

 

[Minnewaska]

I suspect WM may even be a price competitor in this area. The only competition to speak of is in very small shops and their mark up has to be very high to pay the bills.